Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.
The Best Trilene XL Ever! Stronger and Smoother than ever, this improved formula has 20% greater knot strength and over 50% greater wet strength. 50% more manageable than average nylon monofilaments for smooth casting and maximum manageability.
Featuring the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Nemesis attracts fish from long distances – and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups.
Exuding the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Grub is ideal on a jighead, bucktail or used as a trailer, the SW Grub offers proven curl-tail action that appeals to all saltwater predators.
Berkley® Gulp!® Saltwater Shrimp is without a doubt one of the most effective saltwater baits of all time. Designed to look, feel, smell, and move just like live shrimp - you can even fish with it the same way!
The Berkley® Gulp! Alive!® Saltwater Swimming Mullet looks alive, tastes alive, and feels alive—because it actually "lives" in a natural, super-charged Gulp! solution. It's soft bait in a bait bucket!