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Exuding the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Grub attracts fish from long distances – and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!