Berkley

Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.

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Berkley Berkley Gulp! Alive!® Shrimp - Pint Container
Berkley Gulp! Alive!® Shrimp - Pint Container
$19.99
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.
Berkley Berkley Gulp! Alive!® Paddleshad - Pint Container
Berkley Gulp! Alive!® Paddleshad - Pint Container
$12.99
The Berkley® Gulp!® Saltwater Paddleshad will provoke aggressive strikes wherever it swims. These baits ''reside'' in Berkley's high-octane Gulp! Alive! solution, absorbing up to 20% more attractant and becoming more potent than ever.
Berkley Berkley Twist Lock Utility 4 Rod Rack
Berkley Twist Lock Utility 4 Rod Rack
$14.99
The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos.
Berkley Berkley Wall and Ceiling 6 Rod or Combo Rack
Berkley Wall and Ceiling 6 Rod or Combo Rack
$24.99
The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutilized ceiling space.
Berkley Berkley Vertical 6 Rod Rack - Black
Berkley Vertical 6 Rod Rack - Black
$14.99
The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.
Berkley Berkley® 8in XCD Straight Nose Pliers
Berkley® 8in XCD Straight Nose Pliers
$19.99
8 inch pliers with corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear.
Berkley Berkley® 11in XCD Long Reach Pliers
Berkley® 11in XCD Long Reach Pliers
$22.99
Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch.