Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.
Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.
The Berkley® Gulp!® Saltwater Paddleshad will provoke aggressive strikes wherever it swims. These baits ''reside'' in Berkley's high-octane Gulp! Alive! solution, absorbing up to 20% more attractant and becoming more potent than ever.
The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutilized ceiling space.
8 inch pliers with corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear.