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The experts at Berkley have designed the Paddleshad with a lifelike baitfish profile and a nose that's great for rigging with jigheads. Made of the ever popular and super-pliable Gulp! formula, this soft bait creates lifelike motions on the fall and the retrieve. Plus, this Gulp! proprietary material is infused with fish-attracting scent for extreme dispersion and hot fishing action.