These legends have been producing trophy fish for decades. Their life-like appearance, "built-in" flash and 3-D fiery red eyes are irresistible to all game fish.
Looking for a smaller profile swimbait with great action, the Gambler EZ Swimmer is the perfect choice. The little brother of the popular Big EZ, it measures in at just 4-1/4" and its segmented tail provides plenty of thumping swimming action.
Bag O’ Worms is far and away our hottest seller – transforming the most longstanding and popular saltwater fishing technique. This is an especially good bait for introducing new anglers to the sport since many are skittish about handling real worms.
Just cut it, hook it and cast it. All you need is sharp scissors. How EZ is that? E-Z Squid can be used on a bare hook or as a trailer on a jig or skirt. Each bait strip is 1/2" wide and about 12" long.
Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw predator’s attention.
Tournament record breaking Trophy Tog & Sheepshead Jig developed over a decade by pioneering jig fisherman and guide Capt Dan Schafer aka Insomniac Guide Service LLC.
The 1/2oz Tournament record breaking Trophy Tog & Sheepshead Jig developed over a decade by pioneering jig fisherman and guide Capt Dan Schafer aka Insomniac Guide Service LLC.
A more slender profile and lively paddle tail make this new lure look a little different from Bass Assassin normal look. The Bass Assassin die dapper is also enhanced with bang fish attractant.
Featuring the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Nemesis attracts fish from long distances – and when they arrive, the irresistible Gulp! flavor ensures they bite harder and longer so you can max out on hookups.
Exuding the ultimate water-activated scent, the Berkley® Gulp!® Saltwater Grub is ideal on a jighead, bucktail or used as a trailer, the SW Grub offers proven curl-tail action that appeals to all saltwater predators.
