The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. 3ft - 6ft lure swim depth.
Salt Pro Minnows lures catch a variety of game fish and have grown amazingly fast in popularity. Versatile, long casting bait designed for a fast, ripping style retrieve that produces an erratic side-to-side swimming action to draw predator’s attention.
The DTX MINNOW 9” Heavy Duty is a revolution in trolling minnows, featuring the Patented Autotune™ System, Metal Matrix Plate System, Diamond Armour internal strength system and Hydrospeed belly eyelet technology.
FishLab's award winning BBZ Hard Swimbait is a game-changer, the result of months of meticulous design and testing with input from top anglers. Crafted with intricate detail, the BBZ Hard Swimbait is engineered to lure in hungry gamefish from far distance
The Mag Darter R1144 Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure.
The Mag Darter R1216 Series allows anglers to cast farther and cover more water than ever before due to its Magnetic Weight Transfer System. The Mag Darter has a unique “Inverted Cupped Face” that is often confused for a topwater lure.
The adrenaline pumping X-Rap® Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap® attitude, triggers the attack instinct in fish.
