Hopkins NO=EQLLures are the original HOPKINS Lures. They resemble mullet, sardines, herring or any silver baitfish. NO=EQL® Lures have relatively thick bodies. They are heavier then conventional spoons of the same length and can be cast much farther. They have taken most Fresh and Saltwater Game fish, jigging, casting, and trolling. Hence our claim that they are the "World's Most Versitile Lures." The Hopkins is the go to surfcasting lure when the wind is in your face.