he Berkley Gulp! Alive! 6 inch Grub has been a staple for Fluke fishing up and down the East Coast with numerous "doormats" falling to its charm. From the shallow back bay waters to the deeper reefs, it produces as well or if not better than live bait. It is best rigged on a jig head or as a trailer on a bucktail, the Gulp! Grub is not limited to only flounder and black sea bass, as its wild tail whipping action coupled with Berkley's legendary Gulp! scent formula has proven to be effective on game fish of all varieties. Gulp! Alive! baits are the best alternative to live bait ever produced. The baits are soaked in a powerful attractant to catch more fish. Put the bait back in the bucket to recharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.